Marc GlawoggerWhy B2B marketing? We share our guide to mastering digital customer acquisitionSince 2021 I am part of the B2B services at Etribes. In the meantime, I can say from my own project experience: that with B2B, the focus is…2 min read·Jul 15, 2022----
Marc GlawoggerCOVID-19 accelerates digitization in Germany’s MittelstandThe crisis has called many things that have long seemed natural in the German SME landscape into question. It revealed the necessity to…5 min read·Dec 28, 2020----
Marc GlawoggerTaking stock: How the “German Mittelstand” weathers the COVID-19 pandemicDisrupted logistics & operations, declining profits, pressure to dip into savings; how can the German SME sector rebound?8 min read·Dec 27, 2020----
Marc GlawoggerFinancing German’s Mittelstand: a balancing act between fueling growth and preserving ownership.Investing in digitalization, venturing into capital markets, low interests: The capital structure of German’s SME has undergone a massive…7 min read·May 23, 2020----
Marc GlawoggerThe ascent of ‘Digital Hidden Champions’ in German’s SME sectorHow the German Mittelstand flourishes in the age of Manufacturing 4.04 min read·Jan 19, 2020----
Marc GlawoggerLabour shortage in Germany: A costly problem for the German Mittelstand (‘Fachkräftemangel’)Consultancy EY estimates €50 bn worth of revenue is lost per year due to unfilled positions. How can the German Mittelstand attract today’s…4 min read·Jan 13, 2020----
Marc GlawoggerExamining the effects of China’s Foreign Direct Investment Spree in Germany.Mittelstand firms have been the focus of Chinese investments recently. How have the firms profited from the partnerships (if any?)8 min read·Dec 31, 2019----
Marc GlawoggerBusiness Succession Planing — Case in Point: German MittelstandMittelstand firms struggle with generational change: What’s at stake for the German economy? How can craftsmen hand over their businesses?5 min read·Dec 27, 2019----
