Why B2B marketing? We share our guide to mastering digital customer acquisition

Since 2021 I am part of the B2B services at Etribes. In the meantime, I can say from my own project experience: that with B2B, the focus is really on details & perseverance!

Our customers often deal with questions such as: “Why is B2B (online) marketing important for us now? Why is B2B e-commerce important for us? It worked out quite well for us in the future…”

These questions are quite broad so we are answering them with our B2B guide:

CREATING THE FUNNEL: MARKETING TO SALES

DIGITAL DISTRIBUTION, CUSTOMER-CENTRICITY & MARKETING: Particularly in the B2B sector, there are often more touchpoints with customers in the customer journey than in B2C — especially after-sales services. The use of modern marketing tools enables our clients to put their customers in the center of attention and to respond to their wishes in a more targeted way.

DIGITAL STRATEGY, VISION TO EXPAND SALES & RENTABILITY: Medium-sized (family) companies think in terms of years, not quarterly reports. At the core of this building block is the development of a long-term corporate strategy, on the basis of which “big tickets”, i.e. digital initiatives, are derived.

THE GROUNDWORK: WHAT IS THE BASE FOR DIGITAL B2B MARKETING?

DIGITAL TRANSFORMATION & CHANGE MANAGEMENT: Processes, structures, and work steps change, and not just since the pandemic. Therefore, employees must be regularly picked up to motivate them and work together toward the digital vision.

AGILE WORKING METHOD & MODERN IT STRUCTURE: Digitization also means raising efficiency potential with the use of software solutions (digitization of incoming invoices, personnel files, etc.).

MIND THE DISRUPTION BY NEW COMPETITORS: New competitors can be identified through targeted market and customer analyses. Often, new competitors not only appear in geographic proximity but come from other industries (Google vs VW).

My Name is Marc Glawogger. I work in digital consulting and advice B2B clients on leveraging digital potential. More on: https://etribes.de/en/b2b-services/