Marc GlawoggerWhy B2B marketing? We share our guide to mastering digital customer acquisitionSince 2021 I am part of the B2B services at Etribes. In the meantime, I can say from my own project experience: that with B2B, the focus is…Jul 15, 2022Jul 15, 2022
Marc GlawoggerCOVID-19 accelerates digitization in Germany’s MittelstandThe crisis has called many things that have long seemed natural in the German SME landscape into question. It revealed the necessity to…Dec 28, 2020Dec 28, 2020
Marc GlawoggerTaking stock: How the “German Mittelstand” weathers the COVID-19 pandemicDisrupted logistics & operations, declining profits, pressure to dip into savings; how can the German SME sector rebound?Dec 27, 2020Dec 27, 2020
Marc GlawoggerFinancing German’s Mittelstand: a balancing act between fueling growth and preserving ownership.Investing in digitalization, venturing into capital markets, low interests: The capital structure of German’s SME has undergone a massive…May 23, 2020May 23, 2020
Marc GlawoggerThe ascent of ‘Digital Hidden Champions’ in German’s SME sectorHow the German Mittelstand flourishes in the age of Manufacturing 4.0Jan 19, 2020Jan 19, 2020
Marc GlawoggerLabour shortage in Germany: A costly problem for the German Mittelstand (‘Fachkräftemangel’)Consultancy EY estimates €50 bn worth of revenue is lost per year due to unfilled positions. How can the German Mittelstand attract today’s…Jan 13, 2020Jan 13, 2020
Marc GlawoggerExamining the effects of China’s Foreign Direct Investment Spree in Germany.Mittelstand firms have been the focus of Chinese investments recently. How have the firms profited from the partnerships (if any?)Dec 31, 2019Dec 31, 2019
Marc GlawoggerBusiness Succession Planing — Case in Point: German MittelstandMittelstand firms struggle with generational change: What’s at stake for the German economy? How can craftsmen hand over their businesses?Dec 27, 2019Dec 27, 2019
